Professional amateur or amateur professional?

I have been thinking about the point of this blog recently, ever since I browsed a book about blogging last week. The book, Blogging for Creatives by Robin Houghton, had lots of tips and ideas for making a really comprehensive blog that marketed yourself as a brand. That got me wondering if that was my desire for this blog. Did I want to turn this into something very businesslike and make it a self-promotion tool? Or am I content creating a (hopefully) well-edited, but quick, basic and personal journal that happens to be on the web? For the time being, I have decided on the latter. I greatly appreciate anyone who chooses to read my posts (and I like seeing the stats creep slowly up), but I don't feel the need to court subscribers and guest writers or stick to a theme or have a purpose. The one tip I did take from the book was that adding images to posts makes them more attractive. So, when I can I will try to include a picture with a post to break up the text. I've never done it and I can't think of a relevant picture for this post, but I'll have a go anyway.

My cat, perhaps the most professional amateur ever.